Alejandra Sánchez de la Serna
Head of Finance & HR
Ms. Sánchez de la Serna has over 15 years experience within large multinationals in the automotive, pharmaceutical and tourism management industries, holding positions within top management, public relations, quality control and human resources. This experience has provided her with a global vision of business operations in all areas of a company and across the globe. She has managed international teams and quality-oriented process improvement, and has coordinated deployment of corporate policies throughout the organization. For nearly 10 years has been auditing EFQM and Malcolm Baldrige standards. Ms. Sánchez de la Serna holds degrees in Psychology, Management of Tourist Enterprises as well as a Masters in Hotel Management and in Human Resource Management.